About NKA - The "Trak" Products
When NKA started to develop a new line of products for our US karting tracks, we thought it would be cool to have a common branding format that reflected the values, integrity, and ideas we wanted to reinforce with new products. Since everything we're doing is focused on improving and growing kart track in America, we decided to use the acronym "Trak". However, we still haven't settled on what Trak stands for…
We're pretty sure the "a" will represent "America" or "American" since NKA is very proud of our country and we only operate in the United States. Also, we're confident the "k" will be for "karters" or "karting".
But we haven't nailed down what the "T" and "r" will stand for. Will it be "Taking Roots in American Karting", "Track Representatives for American Karting", or some much more clever or comedic acronym? We decided not to waste our time thinking of a cool marketing slogan; instead the NKA staff went to work on creating the "Trak" line of products to assist tracks by making operations easier and more profitable!
The Trak line will include a variety of products and services designed around the needs of American kart track owners. The goal: make operating your track less stressful and a more enjoyable experience for the karter.
The first of the Trak products was TrakPASS: NKA's long successful wristband pit pass program merely renamed and improved upon for 2012. Next, came TrakBOOK: the NKA's "rulebook" (even though we don't like that term). And throughout 2012 and beyond, NKA will be releasing a variety of new Trak products to enhance the karting experience!
Check back on www.nkaonline.com or our social media outlets to know when new Trak products and services are released or existing ones are updated!